Fair connectors in health care
To kick-start FAIR, we developed a brand-new brand identity based on extensive research. With an appealing, cheerful look, the identity pays tribute to the connection, renewed energy and dynamics that FAIR brings to the healthcare sector. We then consistently implemented this in various communication tools, ranging from a website and social media to office branding and printed communication. As icing on the cake, we launched an introductory campaign that immediately put FAIR on the map, resulting in hundreds of registrations at launch!
To say we're already done would not be 'FAIR'. After a successful start, we will therefore continue our efforts to keep FAIR 'on top of mind'. For instance, we optimise and communicate the registration process both online and offline and develop communication tools to keep increasing FAIR's brand awareness.