Here we share our tips and tricks on strategy, communication and design.

Let's play a round of Stratego together

The word "strategy" originated from the Greek word "strategos" (military leader or general), which in turn comes from the words "stratos" (army) and "agos" (lead). Strategy was thus seen as the 'art' ...

To this blog

Logo design: our handles & principles

As a strategic communications agency, we are regularly asked to design a logo. Although a logo alone is not enough - and we therefore do not offer it 'separately' without a corporate identity - it is ...

To this blog

Compare your company to an animal!

In strategic branding sessions, we regularly ask the question: ''If your brand were an animal, what kind of animal would it be?'' And we don't do so without reason. To differentiate yourself as a comp...

To this blog

Critical thinking as a strength

A beautiful design alone won't get you there. It is an eternal shame that this thought still exists. But it is not surprising: a corporate identity is the most tangible piece when it comes to establis...

To this blog

Designers & expectations

Expectations can inspire as well as frustrate. If they don’t match what you want and are capable of, they work against you. That’s why expectation management is difficult sometimes, but also so valuab...

To this blog

Cookies

Let us know which cookies we may place. When clicking ‘Essential cookies’, we do not collect personal data and you help us to improve the site. When you click ‘Accept cookies’ you’ll get an optimal website experience. More about privacy & cookies.